Jan 18, 2021Growth Hacking: Data and Product Driven MarketingThere is one secret that sets you apart from exponential growth in your startup or company. The “divine chromosome of marketing”: Growth Hacking. In this process we use many scientific methods, but the “blow up” moments are made of the creative ideas — that bring the “spikes” in the goals…Growth Hacking5 min read
Dec 7, 2020Talent acquisition 2.0: Recruitment-Tech in 2021Philosophy of technology in recruitment: Is it possible to “acquire” a talented person? — In macroeconomics, we learn that when there is a wider demand than supply, we see inequality in the market. If we dive into the world of employment in the Israeli economy, it can be clearly seen that the startup nation suffers from symptoms according to which there is a shortage…HR6 min read
Nov 20, 2020The Queen’s Gambit At EntrepreneurshipTo Checkmate means overthrowing the king 一 and it certainly happened time and time again by the Queen. Let’s talk about Entrepreneurship and woman empowerment in the context of The Queen’s Gambit. How hard is it to win as an entrepreneur, especially if the odds are so low anyway? (Only…The Queens Gambit5 min read
Oct 6, 2020Entrepreneurship — An innate or acquired trait?The official definition of entrepreneurship is: The activity of setting up a business or businesses, taking on financial risks in the hope of profit. “The new business opportunities have encouraged entrepreneurship on a grand scale.” The background melody of entrepreneurship is always the risk. The risk of “wasting” time and…Entrepreneurship3 min read
